Social Media Platforms and Ad Revenue


Facebook has announced that they will now be limiting the number of advertisements to show up in an individual’s news feed.

This announcement comes from the company’s Chief Financial Officer David Ebersman. Although Facebook surpassed ad sale expectations, the company feels that an increase of advertising space on the site may reduce usage.

The Chief Executive Officer and founder of the website, Mark Zuckerberg, has also indicated that new features are being built that ensure that users are not interrupted by advertisements while browsing their news feeds.

Instead of focusing on advertising on desktop computers, Facebook has opted to invest in mobile advertising and it has, seemingly, paid off. “Mobile is already important, and we think it’s going to increase in importance because it’s where people are spending so much time”, said Ebersman.


This past week, Instagram, a photo sharing social media platform, announced that it will begin featuring advertisements on its news feed.

Instagram has been gaining popularity steadily but boomed from April this year when Facebook bought the company for $1 billion. The user base increased nearly 80 million in less than a one year time frame, and it doesn’t show signs of slowing down.

This means exciting advertising opportunities for a large number of companies across the world.

However, the company said in its announcement, “Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”

Aiming to have the same appeal as browsing through a magazine the decision is yet to be made on whether Instagram advertising is a hit or a miss.


The search giant has recently revealed that they have been toying with an idea similar to Facebook’s infamous ‘Sponsored Stories’.

This past Friday they have announced that they will begin including recommendations made by Google+ users in their advertisements, this is due to begin next month on November 11th.

This basically means if you recommend a product or service using Google+ and the company who owns the product or service would like to advertise using Google, then your picture and recommendation may be used in the ad without prior notice.

There is a way to deny Google access to this information through account settings, however, this will certainly raise privacy concerns nonetheless.

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